French singer and actress Vanessa Paradis has been revealed as the face of H&M's sustainable clothing collection, Conscious.

The line, which launches in stores and online March 25, features clothes made from sustainable materials including organic cotton, recycled polyester, and Tencel. Paradis commented 'I try my best to shop consciously, and vintage is very much part of my wardrobe. I love the style and it works in an eco-friendly way because I like to use and reuse old clothes'.